CADBURY’S CAPTAIN ARMBAND

This campaigned was shot in 4 different cities across 2 countries.
Showcasing three of the biggest football superstars on the planet: England’s and Tottenham’s Captain Harry Kane, Liverpool’s Captain Virgil Van Dijk and Real Madrid's star Eden Hazard.

Along with the armband, all the assets had to co-exist with the CGI Cadbury’s stadium background.

From the key visual, assets were created for a range of social, OOH, on pack and digital.