THE SNACKAPULT - CADBURY'S AGENCY PITCH

This work is a part of an agency campaign pitch submission for Cadbury’s new product Joy Fills.

JOYFILLS_FILM_OFFICE_V2 from Daniel Malheiro on Vimeo.

During one week I developed the Snackapult idea from sketching, lo-fi prototyping proofing the concept, testing, to the final design. Slicing and preparing the design for printing and even ran a small production of the toy in three different colours 3D printed as a single piece without the need of glue or any extra assembly steps.

Used an algorithm on Processing to generate different iterations of compression and flexing springs. With the office's fdm 3D Printer I could easily play around with the algorithm parameters, render, print and make resistance and flex tests until the mechanics were optimal.

PROCESS & MAKING OF

Snackapult Making Of from Daniel Malheiro on Vimeo.